Last Updated: July 25, 2026

This Privacy Policy explains how Living Waters Pool Services (“Living Waters,” “we,” “us,” or “our”) collects, uses, stores, and shares information when you visit our website, respond to an advertisement, submit a quote request, communicate with us, or use our pool services.

By using our website or providing information to us, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

We may collect information that you voluntarily provide, including:

Your first and last name

Your phone number

Your service address or general location

The type of pool service you are requesting

Information about your pool, pool equipment, or service needs

Messages, questions, comments, and other information you provide

Photos or additional service details you send to us by text message

We may also automatically collect certain technical information when you visit our website, including:

IP address

Browser type

Device type

Approximate location

Pages viewed

Time spent on the website

Referring website or advertisement

Interactions with forms, buttons, and website content

2. Cookies and Tracking Technologies

Our website may use cookies, pixels, analytics tools, and similar technologies to operate the website, understand visitor activity, improve our marketing, and measure advertising performance.

These tools may include:

Google Analytics

Google Ads tracking technologies

Meta Pixel

GoHighLevel tracking and form technologies

These services may collect information about your device, browser, website activity, approximate location, and interactions with our advertisements.

You may be able to block or delete cookies through your browser settings. Disabling cookies may affect certain website features.

California law generally requires commercial websites that collect personally identifiable information from California consumers to conspicuously post a privacy policy describing their collection and disclosure practices.

3. How We Use Your Information

We may use your information to:

Respond to quote and service requests

Contact you about your pool or equipment

Schedule and confirm appointments

Provide weekly pool service, repairs, upgrades, cleanouts, start-ups, or remodeling

Request additional information or photos

Prepare estimates and service recommendations

Communicate service updates

Maintain customer and service records

Provide customer support

Improve our website and services

Analyze website traffic and advertising performance

Prevent fraud, misuse, or security issues

Comply with legal, tax, accounting, insurance, and regulatory requirements

We only intend to collect information reasonably related to operating and improving our pool-service business. The FTC recommends that businesses collect only the information they need, secure it appropriately, and dispose of it when it is no longer required.

4. Text Message Communications

When you provide your phone number and consent to receive text messages, Living Waters Pool Services may contact you by SMS or similar messaging services regarding:

Quote requests

Appointment scheduling

Appointment reminders

Service updates

Follow-up questions

Requested pool services

Customer support

Message frequency may vary. Message and data rates may apply.

You may opt out of text messages at any time by replying STOP. You may reply HELP for assistance or contact us using the information at the end of this policy.

Consent to receive text messages is not a condition of purchasing services.

FCC rules regulate automated calls and text messages and generally require appropriate consent for covered communications. Consumers must also be able to revoke consent through reasonable methods.

5. Email Communications

We may use your email address, when provided, for service-related communications, including:

Responding to an inquiry

Sending an estimate

Providing service details

Answering questions

Sending documents or customer-support information

Living Waters Pool Services does not currently use customer email addresses for regular promotional email marketing.

6. Advertising and Analytics

We may use Google Ads, Meta Ads, Google Analytics, Meta Pixel, and similar services to advertise Living Waters Pool Services and understand how people interact with our website and advertisements.

These providers may use cookies, pixels, device identifiers, and related technologies to measure website visits, form submissions, advertisement interactions, and campaign performance.

The information collected by these providers is also governed by their own privacy policies and terms.

7. How We Share Information

We may share information with third parties only when reasonably necessary to operate our business, respond to your request, or provide service.

Service Providers

Information may be shared with providers that assist us with:

Website hosting

Customer relationship management

Forms and lead management

Text and email communications

Website analytics

Online advertising

Scheduling and customer support

Data storage and technical services

This may include providers such as GoHighLevel, Google, and Meta.

Subcontractors and Service Partners

Information may be shared with subcontractors, technicians, repair providers, vendors, or other service partners when reasonably necessary to evaluate or complete your requested pool service.

We will only share information reasonably related to the work being requested.

Legal and Safety Reasons

We may disclose information when we reasonably believe disclosure is necessary to:

Comply with applicable law

Respond to a court order, subpoena, or lawful government request

Protect the rights, property, or safety of Living Waters Pool Services

Protect customers, service providers, or the public

Investigate suspected fraud or wrongdoing

Enforce agreements or defend legal claims

Business Transfers

Information may be transferred as part of a merger, acquisition, sale of assets, financing, restructuring, or similar business transaction.

With Your Consent

We may share information for another purpose when you request or authorize us to do so.

8. Sale of Personal Information

Living Waters Pool Services does not sell or rent customer Personal Data.

Some advertising and analytics technologies may be treated as “sharing” or targeted advertising under certain privacy laws, depending on how they are configured and whether those laws apply to the business.

The California Consumer Privacy Act provides certain rights regarding the collection, use, sale, and sharing of personal information, but only applies to businesses that meet its statutory requirements.

9. Data Retention

We retain information for as long as reasonably necessary for:

Providing requested services

Maintaining service history

Accounting and tax records

Warranty matters

Resolving disputes

Enforcing agreements

Insurance purposes

Fraud prevention

Compliance with legal obligations

When information is no longer reasonably needed, we may delete, anonymize, or securely dispose of it.

10. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect information from unauthorized access, loss, misuse, alteration, or disclosure.

However, no method of internet transmission or electronic storage is completely secure. We cannot guarantee absolute security.

11. Your Privacy Choices

You may contact us to request that we:

Provide information about the Personal Data we maintain about you

Correct inaccurate information

Delete certain information

Stop sending text messages

Explain how your information has been used or shared

Some requests may be subject to legal limitations. We may need to verify your identity before completing a request, and we may retain information when permitted or required by law.

To opt out of text messages, reply STOP.

12. Do Not Track Signals

Some browsers offer a “Do Not Track” setting. Because there is not currently a universally accepted standard for responding to these signals, our website may not respond to every Do Not Track request.

You may control certain cookies and tracking technologies through your browser settings and applicable advertising-platform settings.

13. Children’s Privacy

Our website and services are intended for adults seeking pool-related services.

Living Waters Pool Services does not knowingly collect Personal Data from children under 13. If we learn that information was collected from a child under 13 without appropriate authorization, we will take reasonable steps to delete it.

14. Third-Party Websites

Our website may contain links to websites or services operated by third parties.

We do not control and are not responsible for the content, security, or privacy practices of third-party websites. You should review the privacy policy of any third-party website you visit.

15. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our website, technology, advertising, services, or legal obligations.

The updated policy will be posted on this page with a revised “Last Updated” date. Changes become effective when posted unless otherwise stated.

16. Contact Us

For privacy questions or requests, contact:

Living Waters Pool Services
Covina, CA 91723

Email: [email protected]
Phone: (714) 262-2469

One important website detail: because the address is the owner’s home, I would not display the full street address in the public footer or contact page unless customers regularly visit there. The policy can instead list Covina, CA 91723, with the complete address kept in internal business records.